What are some of your favorite apps? Try naming your top three (OK, you can’t say the weather app lol).
I guarantee you that the main reason they’re still on your phone is because they have a good idea of who you are.
In fact, that’s why 99% of successful businesses keep on succeeding. They know who they serve.
If you think about it, the seller/buyer relationship is like most relationships. In order to have a positive interaction and continue the conversation, the buyer has to trust that you get it.
YOU HAVE TO MAKE THEM SAY “YEP! THAT’S ME!”
Sometimes, as business owners, we get so lost in our own personal mission—what we can provide to others—that we forget about those “others”. But businesses are a two-way street. If you forget about them, they’ll forget about you.
YOU HAVE TO CREATE AND KNOW YOUR TARGET PERSONA
One way to ensure you don’t forget, is to create your target persona. Who is your ideal customer? What’s her name? Where does she live? What does she never do? And, what does she wish she could do right now?
I promise that taking a closer look at your ideal customer’s wants, needs, turn-offs, motivations, and more, will help you:
- Perfect what you provide
- Provide it to the right person, and
- Grow your business.